:: netlink rfid :: RFID Retail, Radio Frequency Identification Solutions in Dubai,Retail Industry in Dubai Middle East

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It is a challenge for retailers to constantly improve their customers' experience and to attract new shoppers and maintain old customers. At the same time, narrowing margins mean that retailers need to cut costs to stay profitable. Wireless technology has been introduced by retailers to improve worker productivity on the retail floor. We provide various solutions for the retail environment, some of them are described below:

Store-layout analysis: In order to boost sales, retailers can change store layout by analyzing the path chosen by shoppers in a store. Further improvements can be done in store and product layout through linking layout information to actual purchase data.

Targeted advertising: Many retailers are introducing computer devices mounted over shopping carts. This enables retailers to target customers with advertising related to products in the cart's immediate vicinity and also to assist customers to find the required product in a large store. Besides this, the retailers can tailor promotions to the individual shopper by linking a cart's location with a frequent-shopper card.

Combating handheld-computer and shopping-cart theft: 15 percent is the typical annual loss rate for shopping carts and this figure can add up to millions of dollars for large chains. Also, fearing theft, the popular introduction of handheld computers for employees to perform mobile point-of-sale transactions and inventory checks has been slowed down. Retailers can significantly reduce theft by tracking these equipments both in the store and in the parking lot.

For more information about potential applications and solutions, please feel free to contact us at